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MB 107: Best Buy S13: Best Buy Co., Inc.

Course Resources

Welcome to the Scribner Library course research guide for MB 107.  It will help you find resources and tools to facilitate your research and learning experience.

  • Access the MB 107 course website.

Featured Resource

Mobile Fact Pack 2012: A Guide to Mobile Marketing  by Ad Age Data Center

Includes key data on
mobile ad spending, platform and OEM share, penetration and demographics, consumer behavior, top mobile ad agencies and mobile ad networks. 
August 2012 --28 pages
Reference -- 1st floor
HF5415.1265 .M625 2012

Marketing Information

Digital Family Trees 2012
Some free data on digital marketing is available on this AdAge database. Try selecting the Social Media or Digital Fast Facts tabs, click on the "+" symbol to access the data.

By the Numbers. (2012). Adweek, 53(19), D15.
Digital Marketing special section with data on Online vs. TV Ad Spending 2011-2016 (billions).  M

Miller, R. K., & Washington, K. (2013). Part II: shopping behaviors: chapter 9: online shoppingConsumer Behavior, 60-64.
A report detailing online shopping behavior and demographics. Search AU(Miller AND Washington) AND SO(Consumer Behavior) AND 2013 in Business Source Complete for access to the entire book.

ZMOT Handbook: Ways to Win Shoppers at the Zero Moment of Truth (Google 2012)
Discover strategies and tactics on how to show up at the right place, at the right time and with the right content. Learn how to ZMOT.

For additional sources see the Marketing & Advertising tab on the Management & Business Subject Page.

Best Buy Co, Inc. - Spring 2013

The following links are to Best Buy's website:

Company Reports

Industry Reports

Case Readings - 2013

Case Readings - 2012

Subject Librarian

Barbara Norelli
Contact:
Social Sciences & Instructional Services Librarian
Lucy Scribner Library, Rm. 109
518-580-5513

Reference Desk: Spring 2015
Mondays: 3:00 - 5:00 pm
Tuesdays: 1:00 - 3:00 pm

Announcements

Group Study Rooms

Group Study Room

Library Group Study rooms may be reserved up to 24 hours in advance for a maximum of 2 hours per student. Reservations may be made using the link on the library home page (http://lib.skidmore.edu/library/index.php/library-room-reservations) or for immediate access to a room use the Crestron panel outside the room.     

Library BI Room 118:
The Library's electronic classroom is often available in the evenings and on weekends for student use.  While reservations are not accepted for this room, students may use it whenever it is not in use for instruction by librarians. MB 107 students may find this room a good place to practice their final executive case presentation.

USB or Datastor:
It is highly recommended that students use a USB storage device (memory stick/flash drive) to access their visual aids for the formal presentation.  Use Datastor to save your research and presentation materials as you prepare them.