Welcome to the Scribner Library course research guide for MB 107. It will help you find resources and tools to facilitate your research and learning experience.
- Access the MB 107 course website.
Mobile Fact Pack 2012: A Guide to Mobile Marketing by Ad Age Data Center
Includes key data on
Digital Family Trees 2012
Some free data on digital marketing is available on this AdAge database. Try selecting the Social Media or Digital Fast Facts tabs, click on the "+" symbol to access the data.
By the Numbers. (2012). Adweek, 53(19), D15.
Digital Marketing special section with data on Online vs. TV Ad Spending 2011-2016 (billions). M
Miller, R. K., & Washington, K. (2013). Part II: shopping behaviors: chapter 9: online shopping. Consumer Behavior, 60-64.
A report detailing online shopping behavior and demographics. Search AU(Miller AND Washington) AND SO(Consumer Behavior) AND 2013 in Business Source Complete for access to the entire book.
ZMOT Handbook: Ways to Win Shoppers at the Zero Moment of Truth (Google 2012)
Discover strategies and tactics on how to show up at the right place, at the right time and with the right content. Learn how to ZMOT.
For additional sources see the Marketing & Advertising tab on the Management & Business Subject Page.
Case Readings - 2013
- Lee, T. (2013, Apr 17). Former best buy executives officially rejoin board of directors. McClatchy - Tribune Business News.
- Chen, B. (2013, Apr 5). Samsung to step up its retail profile in the U.S.; Electronics giant to open 1,400 mini-stores inside best buy locations. The International Herald Tribune, 17.
- Lee, T. (2013, Apr 3). Best Buy and Target end Geek Squad experiement. McClatchy - Tribune Business News.
- Bensinger, G., & Mattioli, D. (2013, Mar 28). The business of apps: When apps attack: Industries roiled by mobile services. Wall Street Journal.
- Founder Richard Shulze returns to Best Buy as chairman emeritus in support of company's renew blue transformation efforts. (2013, Mar 25). Hugin - English.
Cheng,A. (2013, Mar 12). Best Buy's triumphs and RadioShack's troubles: A tale of two electronic retailers. MarkertWatch.
- Laird, K. (2013, Mar 11). Reinventing Retail. Marketing Magazine, 118(3), 31-34.
- Another retailer fails to learn a Chinese lesson. (2013, Mar 5) Shanghai Daily (Benchmark).
- Zimmerman, A. (2013, Mar 02). Corporate news: Best buy halts U.S. sales decline. Wall Street Journal.
Banjo, S. (2013, Feb 26). Targeting tech-savvy startups; Brick-and-mortar stores are snapping up existing web firms to try to catch up to eBay, Amazon. Wall Street Journal (Online).
Webb, T. (2013, Feb 26). Best Buy cutting 400 jobs at Richfield headquarters. Pioneer Press.
CA Best Buy stores must pay $875K in pricing suit (2013, Feb 23) The Associated Press State & Local Wire.
All eyes on RadioShack's new CEO in upcoming earnings as losses continue. (2013, Feb 22). Trefis.
Ewoldt, J. (2013, Feb 22). Best buy makes its online price-match policy permanent. McClatchy - Tribune Business News.
Mithel, M. (2013, Feb 03). Still steaming hot. Business Today, 22(3), 102-105.
Zimmerman, A. (2013, Feb 01). Corporate news: Best Buy to close 15 stores in Canada. Wall Street Journal.
Motorola solutions joins forces with Best Buy and Future Shop for POS technology. (2013, Jan 25). Professional Services Close - Up.
Best Buy holiday sales were down, but with some indication CEO Hubert Joly's rescue strategy is having a positive effect. (2013, Jan 11). International Business Times (US).
Strugatz, R. (2013, Jan 07). Digital's big trends: Mobile, localization. WWD, 205(4), 1.
Salomonson, N., Allwood, J., Lind, M., & Alm, H. (2013). Comparing human-to-human and human-to-AEA communication in service encounters. Journal Of Business Communication, 50(1), 87-116.
Case Readings - 2012
Ovide, S. (2012, Dec 17). Corporate news: Now on twitter: Holiday shopping deals --- retailers increasingly turn to short-messaging service for marketing campaigns; getting the conversation started. Wall Street Journal.
By, J. E., & Terlep, S. (2012, Dec 14). Best buy founder gets extension for buyout offer. LBO Wire.
Lynch, E. (2012, Dec 13). Study finds Apple, Best Buy and Kohl's deliver best mobile experience. Multichannel Merchant Exclusive Insight, 2.
Barmak, S. (2012, Dec 10). A new strategy to battle Amazon. Canadian Business, 85(20), 12.
Mcardle, M. (2012, Dec 10). Shopping becomes a mini-vacation. Newsweek, 160(24), 34-39.
Nudd, T. (2012, Dec 10-16). The spot: gifts that do. Adweek, 53, 11-11.
Epstein, Z. (2012, Dec 07). Best Buy hit with $27 million in damages for stealing trade secrets. Boy Genius Report (BGR).
Deagon, B. (2012, Dec 03). Untangling technology for frazzled customers apple and others offer digital services for nongeeks. Investor's Business Daily.
Brown, A. (2012, Nov 13). Best Buy offers new details on bid to regain relevance and customers. Forbes.Com, 13.
Hart, A., Matulich, E., Rubinsak, K., Sheffer, K., Vann, N., & Vidalon, M. (2012, Oct). The rise and fall of circuit city. Journal of Business Cases and Applications, 6, 1-7.
Dhekne, R. (2012). Supply chain strategy for consumer electronics. Supply Chain Europe, 21(1), 30-32.
Social Sciences & Instructional Services Librarian
Lucy Scribner Library, Rm. 109
Reference Desk: Fall 2013
Mondays: 6:30 - 10:00 pm
Thursdays: 12:30 - 3:00 pm
Group Study Rooms:
Library Group Study rooms may be reserved up to 24 hours in advance for a maximum of 2 hours per student. Reservations may be made using the link on the library home page (http://lib.skidmore.edu/library/index.php/library-room-reservations) or for immediate access to a room use the Crestron panel outside the room.
Library BI Room 118:
The Library's electronic classroom is often available in the evenings and on weekends for student use. While reservations are not accepted for this room, students may use it whenever it is not in use for instruction by librarians. MB 107 students may find this room a good place to practice their final executive case presentation.
USB or Datastor:
It is highly recommended that students use a USB storage device (memory stick/flash drive) to access their visual aids for the formal presentation. Use Datastor to save your research and presentation materials as you prepare them.