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MB 107: L'Oreal S12: L'Oreal Spring 2012

Featured Resource

Passport GMID (Euromonitor) - a marketing tool that contains data for many countries on consumer market sizes, market data & forecasts, consumer lifestyles, companies and brands.

View the Passport GMID Tutorial Videos by clicking on the Help tab and selecting “Help Videos”, then select “Getting Started – GMID.”

Or try these tutorials from Butler University:

Passport GMID Tutorial--Category Tree

Passport GMID Tutorials--Country Profiles

Library Research Assignment

The Library Research Assignment  is worth up to 2 bonus points on your final MB 107 grade if succesfully completed. Please turn your completed assignment in to your professor.

Assignment Due Dates:

Prof. D'Abate:Thursday, 3/8

Prof. Hamilton: Wednesday, 2/29

L'Oreal S.A. - Spring 2012

Company Reports

Datamonitor Report:
Linked from Business Source Complete (Ebscohost)

Marketing Information

See Marketing Libguide on the Management & Business page

Digital Marketing & Media Fact Pack - Issued as a supplement to Advertising Age, this April 23, 2007 report provides data on the digital world.

Advertising Age:  TV Price Charts


New Group Study Rooms

Group Study Room

Rooms 203A & B (Library 2nd flr, south side) may be reserved using the sign-up sheets on the door.     


USB or Datastor:
It is highly recommended that students use a USB storage device (memory stick/flash drive) or Datastor for saving their presentation documents.