Skip to main content

MB 107: Yum! Brands F13: Yum! Brands, Inc. - Fall 2013

Course Resources

Welcome to the Scribner Library course research guide for MB 107.  It will help you find resources and tools to facilitate your research and learning experience.

MB 107 Course Web Site

RKMA Market Research Handbook

Marketing Information

Digital Family Trees 2012
Some free data on digital marketing is available on this AdAge database. Try selecting the Social Media or Digital Fast Facts tabs, click on the "+" symbol to access the data.

By the Numbers. (2012). Adweek, 53(19), D15.
Digital Marketing special section with data on Online vs. TV Ad Spending 2011-2016 (billions).  M

For additional sources see the Marketing & Advertising tab on the Management & Business Subject Page.

Yum! Brands - Fall 2013

The following links are to Yum! Brands website:

Company Reports

Industry Reports

National Restaurant Association

The National Restaurant Association (NRA) is a U.S. foodservice trade association that provides information on the restaurant industry, including an Industry Forecast, What's Hot in menu trends, State Statistics, and Healthy Dining Resources, to name a few. While Lucy Scribner Library is not a member of the association and does not have access to all of the reports listed on the website, often even the summary information that is freely availablecan be very helpful.  Take a look.

Subject Librarian

Barbara Norelli
Social Sciences & Instructional Services Librarian
Lucy Scribner Library, Rm. 109

Reference Desk: Spring 2015
Mondays: 3:00 - 5:00 pm
Tuesdays: 1:00 - 3:00 pm


Group Study Rooms

Group Study Room

Library Group Study rooms may be reserved up to 24 hours in advance for a maximum of 2 hours per student. Room Reservations may be made using the link on the library home page or for immediate access to a room use the Crestron panel outside the room.     

Library BI Room 118:
The Library's electronic classroom is often available in the evenings and on weekends for student use.  While reservations are not accepted for this room, students may use it whenever it is not in use for instruction by librarians. MB 107 students may find this room a good place to practice their final executive case presentation.

USB or Datastor:
It is highly recommended that students use a USB storage device (memory stick/flash drive) to access their visual aids for the formal presentation.  Use Datastor to save your research and presentation materials as you prepare them.