Welcome to the Scribner Library course research guide for MB 107. It will help you find resources and tools to facilitate your research and learning experience.
Marketing Fact Pack 2014 (Advertising Age)
Ad Age's annual guide to marketers, media and agencies.
10 Things You should Know about the Know About the Global Ad Market. AdAge. Dec. 2013.
Provides breakdown of worldwide ad spending by medium.
Digital Family Trees 2012
Some free data on digital marketing is available on this AdAge database. Try selecting the Social Media or Digital Fast Facts tabs, click on the "+" symbol to access the data.
By the Numbers. (2012). Adweek, 53(19), D15.
Digital Marketing special section with data on Online vs. TV Ad Spending 2011-2016 (billions). M
For additional sources see the Marketing & Advertising tab on the Management & Business Subject Page.
"J. C. Penney Company, Inc. (NYSE: JCP), one of the nation’s largest apparel and home furnishing retailers, is dedicated to fitting the diversity of America with unparalleled style, quality and value. Across approximately 1,020 stores and at jcpenney.com, customers will discover a broad assortment of national, private and exclusive brands to fit all shapes, sizes, occasions and budgets."
The following links are to JCPenney's website: http://www.jcpenney.com
Group Study Rooms:
Library Group Study rooms may be reserved up to 24 hours in advance for a maximum of 2 hours per student. Room Reservations may be made using the link on the library home page or for immediate access to a room use the Crestron panel outside the room.
Library BI Room 118:
The Library's electronic classroom is often available in the evenings and on weekends for student use. While reservations are not accepted for this room, students may use it whenever it is not in use for instruction by librarians. MB 107 students may find this room a good place to practice their final executive case presentation.
USB or Datastor:
It is highly recommended that students use a USB storage device (memory stick/flash drive) to access their visual aids for the formal presentation. Use Datastor to save your research and presentation materials as you prepare them.
Chandrasekaran, R. (2016, Apr 12). J C penney is unveiling boutique+ to attract women shoppers. Benzinga Newswires
Wolf, A. (2016). JCPenney To Test Appliances In 22 Stores. TWICE: This Week In Consumer Electronics, 31(2), 26.
Wahba, P. (2016). The Man Who's Re-(Re-Re-)Inventing J.C. Penney. (cover story). Fortune, 173(3), 76-86.
Madans, H. (2016, Feb 25). A penny for your business: JCPenney launches 1-cent deals Sunday. McClatchy - Tribune Business News
(2016). Zacks investment research: Here is why JCPenney (JCP) is now A zacks rank #1 stock. Chatham: Newstex.
(2016, Jan 08). J. C. Penney Company, Inc. reports holiday update and plans to deliver positive free cash flow in fiscal 2015. News Bites US - NYSE.
Young, V. M. (2016). Third Floor, Appliances... WWD: Women's Wear Daily, 211(4), 9.
Wahba, P. (2015). J.C. Penney’s plan to catch up in the e-commerce wars. Fortune.Com, N.PAG.
Thau, B. (2015). The Plan for Penney. Shopping Centers Today, 36(10), 54-55.
Elaine, L. (2015, November 11). JCPenney Same-Store Sales Top, But Retail Stocks Burn. Investors Business Daily. p. 00.
Elaine, L. (2015, November 13). JCPenney Tops But Retailers Sink; Sorry, Santa?. Investors Business Daily. p. 00.
Fest, G. (2015). J.C. Penney to Prepay $500M Term Loan. High Yield Report, 3.
Bearne, S. (2015). JC Penney shares take a hit after posting unexpected loss. Retail Week.
Derrick, J. (2015, Aug 27). Buy JC Penney bonds, sell the stock: Here's why. Benzinga Newswires.
