Assignment

Financial Template

• Kellogg's Financials

MB 107 Firing Process
Orientation PPT
Executive Keys to Success

USB storage device or Datastor
It is highly recommended that students use a USB storage device (memory stick/flash drive) or Datastor2 for saving their presentation documents.

Kellogg Company

About Us
Investor Relations

• Financial Press Releases
• Annual Reports

Linked from Business Source Complete (Ebscohost), click on

• Company Profile: Kellogg Company (Apr. 2007)
• Breakfast Cereals Industry Profile: United States (Dec. 2006)
• Breakfast Cereals Industry Profile: Global (Dec. 2006)

• World Retail Data & Statistics 2003
  Ref. HF 5429 W675 2003
• Food Marketing Institute
  • Supermarket Facts: Industry Overview 2006
• National Retail Federation
  • Retail Industry Research

• 100 Leading National Advertisers
  2007 Marketer Profiles Yearbook from Advertising Age's Datacenter
• Advertising Age TV Price Chart Fall 2007
  Average ad rates for prime time television shows