Following an introduction to the subject, the book explains three important theories relating to visual images: Gestalt, semiotics, and visual rhetoric. Using these theories, the book then explores the fundamental elements of visual language: composition, typography, perspective, and color. Additionally, it presents applications from everyday practice: photos, graphs and tables, infographics, web pages, and magazine pages.

"The rise of infographics across virtually all print and electronic media reveals patterns in our lives and worlds in fresh and surprising ways. As we find ourselves in the era of big data, where information moves faster than ever, infographics provide us with quick, often influential bursts of art and knowledge--to digest, tweet, share, go viral. Best American Infographics 2014 captures the finest examples, from the past year."

The Best American Infographics captures the finest examples from the past year, including the ten best interactive infographics, of this mesmerizing new way of seeing and understanding our world.

Research shows that visual information is more quickly and easily understood, and much more likely to be remembered. This innovative book presents the design process and the best software tools for creating infographics that communicate.

Infographics will show you the vast potential to using the communication medium as a marketing tool by creating informative and shareable infographic content.
•Learn how to explain an object, idea, or process using strong illustration that captures interest and provides instant clarity
•Discover how to unlock interesting stories (in previously buried or boring data) and turn them into visual communications that will help build brands and increase sales

Facts, statistics, issues, theories, relationships, numbers, words - there is just too much information in the world. We need a brand new way to take it all in. The Information Atlas transforms the ideas surrounding and swamping us into visually stunning graphs and maps that anyone can follow at a single glance.Charts and maps for navigating the information world - this is info-tainment with a purpose…Ever wondered who owns all the oil on the planet? Questioned what the most popular graffiti words have been since 1970? Imagined which charities can bank on celebrity support? Considered that there might be a relationship between The Beatles and post-millennium modern art?A little knowledge goes a long way, but why stop at just a little? Information Visualisation is a method of presenting in-depth facts, statistics and global trivia in an accessible, highly illustrated way which - when combined in the pages of this stunning book - creates a visual encyclopaedia of absolutely everything

The Visual Miscellaneum is a unique, groundbreaking look at the modern information age, helping readers make sense of the countless statistics and random facts that constantly bombard us. Using cutting edge graphs, charts, and illustrations, David McCandless creatively visualizes the world's surprising relationships and compelling data, covering everything from the most pleasurable guilty pleasures to how long it takes different condiments to spoil to world maps of Internet search terms.