Short for "Easy Analytic Software Inc.", EASI Market Planner is one of several premium datasets within Data Planet Statistical Datasets. It is a New-York based software engineering and statistical modeling firm that specializes in consumer demographics. Using input data from the Census Bureau, Bureau of Labor Statistics, and Mediamark, EASI develops model-based indicators of the demographic characteristics, consumer spending, and behavior patterns for a wide range of geographic areas--State, counties, census tracts, and block groups.
The EASI Market Planner (available on the Data-Planet Statistical Datasets database) comprises 13 large datasets. Below are brief descriptions of each.
Consumer Behavior – Mediamark - This dataset shows US consumer usage and purchasing patterns for over 6,000 products and services. Data are from Mediamark’s annual Survey of the American Consumer, based on 26,000 face-to-face interviews conducted nationwide in consumers’ homes. Easy Analytic Software Inc.(EASI) uses its statistical modeling technology and demographic profiles of various geographic areas to show Mediamark’s data for States, counties, census tracts, and block groups.
Consumer Expenditures - This dataset shows average annual household expenditures for various types of products and services. Data are from the nationwide Consumer Expenditure Survey (CEX), conducted annually by the Bureau of Labor Statistics and the Census Bureau. Easy Analytic Software Inc.(EASI) uses its statistical modeling technology and demographic profiles of various geographic areas to show CEX data for States, counties, census tracts, and block groups.
Consumer Price Index - This dataset presents estimates and projections of the Consumer Price Index, based on the 2011 Consumer Price Index data from the Department of Labor Bureau of Labor Statistics
Consumer Spending Analytics - This dataset presents a demographic analysis of household spending for various types of products and services. The table shows total annual expenditures, number of households, and average spending per household. Data are from the nationwide Consumer Expenditure Survey (CEX), conducted annually by the Bureau of Labor Statistics and the Census Bureau. Easy Analytic Software Inc. (EASI) uses its statistical modeling technology and demographic profiles of various geographic areas to show CEX data for demographic groups within states, counties, census tracts, and block groups.
Demographics - EASI Profiles - This dataset shows the concentration of particular types of households in a geographic area in relation to the national average for that household type. The values shown are index values (100=national average).
Demographics – Census - This dataset shows population and household characteristics as reported in Census 2010. Estimates for the current year and projections 5 years forward are based on new data reported in the Census Bureau’s American Community Survey, Census TIGER files, and the U.S. Postal Service mailable household file.
Gross Domestic Product - This dataset provides GDP for the United States and geographic units.
Health - This dataset provides statistics characterizing the health status of the United States population, including health conditions and behaviors, health care access/usage, and cause of death.
Industries – NAICS - This dataset shows number of establishments and employees, by industry. Data are from the Census Bureau’s County Business Patterns. Easy Analytic Software Inc. (EASI) uses its statistical modeling technology and geographic profiles to show this data for census tracts and block groups.
Life Stages - This indicator shows the number of households in key demographic market segments within a geographic area. Each of the 84 segments in the Life Stages system uniquely combines three household characteristics: age of household head (7 categories), household type (4 categories), and household income (3 categories). This dataset is designed by EASI.
Media Use - Mediamark - This dataset shows US consumer use of various types of media. Data are from Mediamark’s annual Survey of the American Consumer, based on 26,000 face-to-face interviews conducted nationwide in consumers’ homes. Easy Analytic Software Inc. (EASI) uses its statistical modeling technology and demographic profiles of various geographic areas to show Mediamark’s data for States, counties, census tracts, and block groups.
Quality of Life -This dataset provides measures of quality of life in the United States.
Retail Sales - This dataset shows annual retail sales at 13 types of retail establishments. Data are from the 2007 Census of Retail Trade, a part of the quinquennial Economic Census. Easy Analytic Software Inc. (EASI) uses its statistical modeling technology and geographic profiles to show this data for census tracts and block groups. Benchmark data are updated and projected 5 years forward based on County Business Patterns and other sources.