The Collins Dictionary of Business defines marketing as "the managerial process of identifying customer requirements and satisfying them by providing customers with appropriate products in order to achieve the organization's objectives."
RKMA Market Research Handbooks
Richard K. Miller & Associates (RKMA), founded in 1972, publishes handbooks focused on marketing and the consumer marketplace. Each report breaks down into industry segments and covers market assessment, trends, demographics and more.
MarketLine Training Videos:
Search and Browse - https://bcove.video/2OeQE61
Country Statistics - https://bcove.video/2yuEUBK
Cities - https://bcove.video/2KmpG7h
Influencers - https://bcove.video/336f0lx
Companies, News and Deals - https://bcove.video/330HWM5
Consumer Data Analytics - https://bcove.video/2MIIWPc
Company Prospector - https://bcove.video/2MDXpf0
Case studies - https://bcove.video/2Ze4St3
Hover over the links below for information about these Marketing and Consumer Databases.
Market Intelligence (Export.gov)
Export.gov is the U.S. Government's portal to international trade and market research resources. The Market Intelligence Library contains more than 100,000 industry and country-specific market reports, including Country Commercial Guides ("doing business" guides), Industry Reports and Top Market Reports. Export.gov is managed by the U.S. Department of Commerce's Commercial Service in collaboration with other Federal agencies that offer export assistance programs and services.