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Lucy Scribner Library

Marketing: Marketing

Marketing

Marketing

The Collins Dictionary of Business defines marketing as "the managerial process of identifying customer requirements and satisfying them by providing customers with appropriate products in order to achieve the organization's objectives."

See the Credo Reference topic page on Marketing for more information. 

U.S. Data Sources

ProQuest Statistical Abstract of the U.S.

RKMA

RKMA Market Research Handbooks
Richard K. Miller & Associates (RKMA), founded in 1972, publishes handbooks focused on marketing and the consumer marketplace. Each report breaks down into industry segments and covers market assessment, trends, demographics and more.

New Database: MarketLine

MarketLine Training Videos:

Search and Browse - https://bcove.video/2OeQE61 
Country Statistics - https://bcove.video/2yuEUBK 
Cities - https://bcove.video/2KmpG7h
Influencers - https://bcove.video/336f0lx
Companies, News and Deals - https://bcove.video/330HWM5
Consumer Data Analytics - https://bcove.video/2MIIWPc
Company Prospector - https://bcove.video/2MDXpf0
Case studies - https://bcove.video/2Ze4St3

Historical Market Research Database

Marketing and Consumer Databases

Hover over the links below for information about these Marketing and Consumer Databases.

Market Intelligence Library

Market Intelligence (Export.gov)
Export.gov is the U.S. Government's portal to international trade and market research resources. The Market Intelligence Library contains more than 100,000 industry and country-specific market reports, including Country Commercial Guides ("doing business" guides), Industry Reports and Top Market Reports. Export.gov is managed by the U.S. Department of Commerce's Commercial Service in collaboration with other Federal agencies that offer export assistance programs and services. 

  • Country Commercial Guides - Market conditions, opportunities, regulations, and business customs for over 125 countries prepared by trade and industry experts at U.S. embassies worldwide.
  • Top Market Reports - Economists and trade experts analyze and rank industry opportunities in key overseas markets.
  • Industry Information - Find the latest market intelligence, trade events, and trade leads for your industry.
  • Trade data & Analysis - A variety of databases and tools detailing international trade statistics.

Subject Librarian

Barbara Norelli's picture
Barbara Norelli
Contact:
Social Sciences & Instructional Services Librarian
Lucy Scribner Library, Rm. 109
518-580-5513

Fall 2020 chat hours:
Mondays: 4:00 - 6:00 pm
Tuesdays: 2:00 - 4:00 pm