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Lucy Scribner Library

Marketing: Marketing



The Collins Dictionary of Business defines marketing as "the managerial process of identifying customer requirements and satisfying them by providing customers with appropriate products in order to achieve the organization's objectives."

See the Credo Reference topic page on Marketing for more information. 

U.S. Data Sources

ProQuest Statistical Abstract of the U.S.


RKMA Market Research Handbooks
Richard K. Miller & Associates (RKMA), founded in 1972, publishes handbooks focused on marketing and the consumer marketplace. Each report breaks down into industry segments and covers market assessment, trends, demographics and more.

New Database: MarketLine

MarketLine Training Videos:

Search and Browse - 
Country Statistics - 
Cities -
Influencers -
Companies, News and Deals -
Consumer Data Analytics -
Company Prospector -
Case studies -

Historical Market Research Database

Marketing and Consumer Databases

Hover over the links below for information about these Marketing and Consumer Databases.

Market Intelligence Library

Market Intelligence ( is the U.S. Government's portal to international trade and market research resources. The Market Intelligence Library contains more than 100,000 industry and country-specific market reports, including Country Commercial Guides ("doing business" guides), Industry Reports and Top Market Reports. is managed by the U.S. Department of Commerce's Commercial Service in collaboration with other Federal agencies that offer export assistance programs and services. 

  • Country Commercial Guides - Market conditions, opportunities, regulations, and business customs for over 125 countries prepared by trade and industry experts at U.S. embassies worldwide.
  • Top Market Reports - Economists and trade experts analyze and rank industry opportunities in key overseas markets.
  • Industry Information - Find the latest market intelligence, trade events, and trade leads for your industry.
  • Trade data & Analysis - A variety of databases and tools detailing international trade statistics.

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Jennifer Moore
Scribner Library 224
(518) 580-5518