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Last Updated: Apr 14, 2014 URL: http://libguides.skidmore.edu/MB107 Print Guide RSS Updates

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Course Resources

Welcome to the Scribner Library course research guide for MB 107.  It will help you find resources and tools to facilitate your research and learning experience.

    MB 107 Course Web Site

    Marketing Information

    Marketing Fact Pack 2014 (Advertising Age)
    Ad Age's annual guide to marketers, media and agencies.

    10 Things You should Know about the Know About the Global Ad Market. AdAge. Dec. 2013.
    Provides breakdown of worldwide ad spending by medium.

    Digital Family Trees 2012
    Some free data on digital marketing is available on this AdAge database. Try selecting the Social Media or Digital Fast Facts tabs, click on the "+" symbol to access the data.

    By the Numbers. (2012). Adweek, 53(19), D15.
    Digital Marketing special section with data on Online vs. TV Ad Spending 2011-2016 (billions).  M

    For additional sources see the Marketing & Advertising tab on the Management & Business Subject Page.

    • Passport  
        
      Euromonitor International's Passport database provides business intelligence on industries, countries, and consumers. It offers integrated access to statistics, reports, insightful comment and business information sources. Coverage is global, more than 200 countries are researched.
    • EASI Market Planner
      EASI market planner provides data on consumer demographics and usage/ spending patterns for products and services within all states, counties, census tracts and block groups in the U.S. The data can be mapped, graphed and analyzed using the interactive tools available in Statistical datasets. Use this in-depth consumer demographic research data to better understand your target audience. Find reports by age, gender, lifestyle and multicultural demographics, or browse research on leisure pursuits.

    Google Inc. - Spring 2014

    The following links are to Google's website:

    Company Reports

    • Company Profile: Google Inc.
      Company Profile from Business Source Complete. Includes a SWOT analysis. Select the Marketline Report PDF to access the Company Profile.
    • Google Inc. Company Overview
      Hoovers Online is always a good place to begin researching a company. Search "GOOG" to retrieve the Company Overview from Hoovers.

    Industry Reports

    • Passport
      Find reports and data on Google Inc. in the Consumer Electronics industry.
      Euromonitor International's Passport database provides business intelligence on industries, countries, and consumers. It offers integrated access to statistics, reports, insightful comment and business information sources. Coverage is global, more than 200 countries are researched.
    • Internet Publishing, Broadcasting & Search Portals
      Search "519130", the NAICS code for Internet Publishing, Broadcasting & Search Portals in the First Research database. First Research provides over 900 industry summaries with current intelligence about challenges, opportunities, executive pain points, and statistics in order to understand the big picture landscape and industry-specific issues.
    • Internet Publishing, Broadcasting & Search Portals
      In Hoover's, select "Industries" and enter the NAICS code "519130".
      Executive summary of the industry including information related to market overview, market value, market segmentation, competitive landscape, market forecasts, leading companies in the industry, demographics etc is presented.

    Subject Librarian

    Profile Image
    Barbara Norelli
    Contact Info
    Social Sciences & Instructional Services Librarian
    Lucy Scribner Library, Rm. 109
    518-580-5513

    Reference Desk: Spring 2014
    Mondays: 12:30 - 3:00 pm
    Thursdays: 12:30 - 3:00 pm
    Send Email

    Announcements

    Group Study Rooms

    Group Study Room

    Library Group Study rooms may be reserved up to 24 hours in advance for a maximum of 2 hours per student. Room Reservations may be made using the link on the library home page or for immediate access to a room use the Crestron panel outside the room.     

    Library BI Room 118:
    The Library's electronic classroom is often available in the evenings and on weekends for student use.  While reservations are not accepted for this room, students may use it whenever it is not in use for instruction by librarians. MB 107 students may find this room a good place to practice their final executive case presentation.

    USB or Datastor:
    It is highly recommended that students use a USB storage device (memory stick/flash drive) to access their visual aids for the formal presentation.  Use Datastor to save your research and presentation materials as you prepare them.

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