I. Strategy Diamond Analysis
II. Distinctive Competencies, Competitive Advantage, Key Success Factors
III. SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis
IV. Structural Analysis of the Industry (Porter’s Five Forces)
V. Value Chain Analysis
VI. Competitor Analysis
VII. Strategic Group Analysis
VIII. Macro-Environment Analysis
IX. Industry Environment Analysis – Life Cycle Stages
X. Marketing Alternatives
XI. Financial Analysis
Introduction to SWOT Analyses:
SWOT Analyses provide a quick and easy overview of company or industry sector performance, as they are an outside snapshot of market perceived strengths, weaknesses, opportunities, and threats of a company or industry sector.
FREE SWOT Analysis provides free access to some company level SWOTs.
SWOTs can be also found in a variety of business databases. This guide will show you how to most easily find SWOT reports in the ABI/INFORM, Business Insights: Essentials, Business Source Complete, and Nexis Uni databases.
Use the four adjacent database tabs for instructions on how to search each database for a company SWOT. Instructions include hypertext links to the database.
1. Using the ABI/INFORM "advanced search" option, enter "SWOT" into the search form.
2. On the second search line, type in the company and select " Company/Organization - ORG" from the drop down menu at the end of the search bar.
3. Scroll through the "search options" section below until you reach "Document Type". Select "Company Profile".
4. Click search and select the Company Profile with SWOT report from the search results.
1. From the home page of the Business Insights: Essentials database, insert the desired company name and click Search.
2. The company profile will be found, and if available, SWOT Reports will be listed as an option. Click on the SWOT Reports link to access.
3. Select the company link to see the SWOT for that company. Selecting the underlying Global Markets Direct SWOT Reports link will take you to the entire collection of SWOTS available in the database.
1. From the Advanced Search form on the Business Source Complete database, scroll down to select SWOT Analyses from among the Browse options on the right side of the screen.
2. Enter the company of your choice in the search form. Click on Browse.
3. Click on the blue title to access the SWOT Analysis that has been found.
Use the adjacent database tab for instructions on how to search for an industry level SWOT. Instructions include hypertext links to the database.
1. Navigate to and then select the Browse tab from the ABI/INFORM homepage.
2. Select the Business Monitor Industry (BMI) Reports from the content list.
3. Scroll down to find the 'swot analysis' tab and select it to expand.
4. Select the document of interest to you.