Welcome to the Scribner Library course research guide for MB 107. It will help you find resources and tools to facilitate your research and learning experience.
Marketing Fact Pack 2014 (Advertising Age)
Ad Age's annual guide to marketers, media and agencies.
10 Things You should Know about the Know About the Global Ad Market. AdAge. Dec. 2013.
Provides breakdown of worldwide ad spending by medium.
Digital Family Trees 2012
Some free data on digital marketing is available on this AdAge database. Try selecting the Social Media or Digital Fast Facts tabs, click on the "+" symbol to access the data.
By the Numbers. (2012). Adweek, 53(19), D15.
Digital Marketing special section with data on Online vs. TV Ad Spending 2011-2016 (billions). M
For additional sources see the Marketing & Advertising tab on the Management & Business Subject Page.
The following links are to McDonald's website:
The National Restaurant Association (NRA) is a U.S. foodservice trade association that provides information on the restaurant industry, including an Industry Forecast, What's Hot in menu trends, State Statistics, and Healthy Dining Resources, to name a few. While Lucy Scribner Library is not a member of the association and does not have access to all of the reports listed on the website, often even the summary information that is freely availablecan be very helpful. Take a look.
Group Study Rooms:
Library Group Study rooms may be reserved up to 24 hours in advance for a maximum of 2 hours per student. Room Reservations may be made using the link on the library home page or for immediate access to a room use the Crestron panel outside the room.
Library BI Room 118:
The Library's electronic classroom is often available in the evenings and on weekends for student use. While reservations are not accepted for this room, students may use it whenever it is not in use for instruction by librarians. MB 107 students may find this room a good place to practice their final executive case presentation.
USB or Datastor:
It is highly recommended that students use a USB storage device (memory stick/flash drive) to access their visual aids for the formal presentation. Use Datastor to save your research and presentation materials as you prepare them.
Horovitz, B. (2015, April 17). Franchisees not lovin' McDonald's outlook; 'There is no leadership, no plan, no respect for operators.' USA Today, 5B.
Horovitz, B. (2015, April 16). Protestors from N.Y. to California demand $15 wages; Several McDonald's temporarily locked. USA Today, 2B.
Wahba, P. (2015, April 7). McDonald's looks to beef-up image with $5 mega burger. Fortune (Online), n.p.
O'Connor, C. (2015, April 3). McDonald's workers slam $1 raise 'stunt' ahead of planned mass walkout. Forbes, 7.
Cowan, J. (2015, April). What McDonald's could learn from Blackberry. Canadian Business, 88(4), 4.
Peterson, H. (2015, March 30). Here's everything you need to know about McDonald's all day breakfast plans. Business Insider (Online), n.p.
Johnson, L. (2015, March 20). McDonald's played a game of 'Shark Week' at SXSW and here's the winner. Adweek, 1.
Berzon, A. (2015, Mar 17). Labor group seeks to hold fast food chains responsible for worker saftey. Wall Street Journal (Online), n.p.
Johnson, L. (2015, Mar 13). Can McDonald's successfully pull off a SXSW sponsorship? Adweek, 1.
Strom, S. (2015, Mar 5). McDonald's moving to limit antibiotic use in chicken. The New York Times, 1.
Eisenberg, S. (2015, Mar). Is the NLRB pushing for a joint employer liability model for franchisors? Employee Benefit Plan Review, 69(9), 23-24.
Choi, C. (2015, Feb 26). Psychology on order: How restaurants get you to spend more. ABC News, n.p.
Dickey, J. (2015, Feb 23). Beefed up. Time, 56-62.
Passy, C. (2015, Feb 8). ...McDonald's won't tell you. Wall Street Journal (Eastern Edition), n.p.
Barbara, V. L. (2015, Feb 3). McDonald's eyeing net zero energy restaurants. Newton: Questex Media Group LLC.
Jakab, S. (2015, Feb 2). Chipotle is an expensive burrito. Wall Street Journal (Online), n.p.
Tabuchi, H. (2015, Jan 29). As sales dip, McDonald's is replacing its leader. The New York Times, 2.
Jenkins, H. (2015, Jan 24). 'Secular stagnation' and the cheap burger. Wall Street Journal (Eastern Edition), A.13.
Wardell, J. (2015, Jan 15). McDonald's Australian experiement is to look less like McDonald's. Reuters (Online), n.p.
AT&T integrated solution powers McDonald's USA's new customer-friendly digital menu boards. (2015, Jan 14). News Bites - Telecommunications, n.p.
Will McDonald's live the spirit of its ads? (2015, Jan 13). Chicago Sun Times (Online), n.p.
Morrison, M. (2015, Jan 12). McDonald's flashes its signs in brand refresh spot. Advertising Age, 86(1), 4.
When the chips are down; McDonald's. (2015, Jan 10). The Economist, 414, 55-56
Attack on Big Mac. (2014, Dec 24) Investors Business Daily. p. A14.
Jargon, J. (2014, Dec 24). From the grill: Ways to rescue McDonald's. Wall Street Journal, n.p.
Jargon, J. (2014, Dec 11). McDonald's to whittle down menu. Wall Street Journal (Online), n.p.
Angrisani, C. (2014, Dec 10). McCafe arrives at Albertsons. Supermarket News, n.p.
Jargon, J., & Dulaney, C. (2014, Dec 09). Corporate news: McDonald's sales drop worst in years. Wall Street Journal (Online), n.p.
Paul, W. (2014, Dec. 2). Don't count out a 'McComeback'. Investors Business Daily, p. B09.
Kowitt, B. (2014, Dec. 1). Fallen arches. Fortune, 170(8), 106-116.
The economy of eating in America: American's are going out less and getting more meals from home. (2014, Nov 10). NPD Group.
McDonald's Reports Third Quarter 2014 Results. (2014, Oct 21). McDonald's PR Newswire (Online), n.p.
Lamiman, K. J. (2014, Nov.). McDonald's corporation. Better Investing, 64, 26-27.
Loepp, D. (2013, Sept. 20). McDonald’s nixes PS foam ... again. Plastics News, 25(27), 0006.
Greater bay area McDonald's introduces first new fish entree in more than 50 years. (2013, Feb 12). Business Wire, n.p.
Miazga, M. (2012, Nov.). Green arches. PM Engineer, 18(11), 18-20.
