Welcome to the Scribner Library course research guide for MB 107.  It will help you find resources and tools to facilitate your research and learning experience.

Marketing Fact Pack 2014 (Advertising Age)
Ad Age's annual guide to marketers, media and agencies.

What You Need to Know About the Global Ad Market. AdAge DataCenter. Dec. 2015.
Provides breakdown of worldwide ad spending by medium.

Digital Family Trees 2012
Some free data on digital marketing is available on this AdAge database. Try selecting the Social Media or Digital Fast Facts tabs, click on the "+" symbol to access the data.

For additional sources see the Marketing & Advertising tab on the Management & Business Subject Page.

 ​"It happens millions of times each week – a customer receives a drink from a Starbucks barista – but each interaction is unique. It’s just a moment in time – just one hand reaching over the counter to present a cup to another outstretched hand. But it’s a connection. We make sure everything we do honors that connection – from our commitment to the highest quality coffee in the world, to the way we engage with our customers and communities to do business responsibly. From our beginnings as a single store over forty years ago, in every place that we’ve been, and every place that we touch, we've tried to make it a little better than we found it."

The following links are to Starbucks' website: http://www.starbucks.com/    

2016 Results: 

• 2016 SEC 10K/Annual Report
• Q4 and FY16 Results

2015 Results:

• 2015 Form 10-K/Annual Report
• Press release 
• Earnings Conference Call Presentation
• Earnings Conference Call Transcript

• National Coffee Association  (NCA) -  Trade association of coffee manufacturers, since 1911 the NCA has supported the business of coffee. See Data Snapshot: Coffee Shop Consumption for data on some of the coffee drinking trends that NCA compiles.
   
• Specialty Coffee Association of America (SCAA) - Trade association for specialty coffee (beans produced with unique flavor profiles from special geographic microclimates) companies and professionals. 

Group Study Rooms: 

Library Group Study rooms may be reserved up to 24 hours in advance for a maximum of 2 hours per student. Room Reservations may be made using the link on the library home page or for immediate access to a room use the Crestron panel outside the room.     

Library BI Room 118:
The Library's electronic classroom is often available in the evenings and on weekends for student use.  While reservations are not accepted for this room, students may use it whenever it is not in use for instruction by librarians. MB 107 students may find this room a good place to practice their final executive case presentation.

USB or Datastor:
It is highly recommended that students use a USB storage device (memory stick/flash drive) to access their visual aids for the formal presentation.  Use Datastor to save your research and presentation materials as you prepare them.