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Lucy Scribner Library

MB 107 Archive: Fall 2021 LEGO Group

This guide is not actively updated. Each page is current to its applicable semester.

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LEGO Logo

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Company, Industry, and Statistical Information

LEGO Group


Additional Company Information


Industry Information


SWOT Analyses

While many of our databases provide SWOT anaylses for different companies, for the LEGO Group you'll find the most recent in the ABI/Inform database.


Data and Statistics


Wall Street Journal

Articles for The Wall Street Journal  are available in the database ABI/Inform. To  search articles within this database, type Wall Street Journal in the first search box and select Publication Title - PUB in the dropdown to the right. You can then add other search terms in the other search boxes. 

Book Selection

Book Cover

The LEGO Book

Call Number TS2301 .T7 L455 2018

DVD Cover

A LEGO Brickumentary

DVD Collection HD9993.T694 L44 2015

The Cult of LEGO

Call Number TS2301.T7 B17 2011

DVD Cover

The LEGO Movie

DVD Collection PN1997.A5 L446 2014

Videos

Videos and News Articles from the Web

After you've searched the library databases, you'll also want to find videos and articles from YouTube and around the web, but you'll want to make sure they're from reputable sources. If you've found a source but are unfamiliar with the author or affiliated organization, open up a new tab in your browser and start to dig more. Basically, learn more about the individuals making the claim and fact-check them to make sure they are legitimate.

  • Who's the author of this work? Have they written about business/economics before?
  • Look up the affiliated organization?  What's the organization's background?  If you do a Google search on them, do any red flags show up about the organization?