Welcome to the Scribner Library course research guide for MB 107. It will help you find resources and tools to facilitate your research and learning experience.
The 2013 restaurant, food & beverage market research handbook by Digital Family Trees 2012
Some free data on digital marketing is available on this AdAge database. Try selecting the Social Media or Digital Fast Facts tabs, click on the "+" symbol to access the data.
By the Numbers. (2012). Adweek, 53(19), D15.
Digital Marketing special section with data on Online vs. TV Ad Spending 2011-2016 (billions). M
For additional sources see the Marketing & Advertising tab on the Management & Business Subject Page.
The following links are to Yum! Brands website:
The National Restaurant Association (NRA) is a U.S. foodservice trade association that provides information on the restaurant industry, including an Industry Forecast, What's Hot in menu trends, State Statistics, and Healthy Dining Resources, to name a few. While Lucy Scribner Library is not a member of the association and does not have access to all of the reports listed on the website, often even the summary information that is freely availablecan be very helpful. Take a look.
Group Study Rooms:
Library Group Study rooms may be reserved up to 24 hours in advance for a maximum of 2 hours per student. Room Reservations may be made using the link on the library home page or for immediate access to a room use the Crestron panel outside the room.
Library BI Room 118:
The Library's electronic classroom is often available in the evenings and on weekends for student use. While reservations are not accepted for this room, students may use it whenever it is not in use for instruction by librarians. MB 107 students may find this room a good place to practice their final executive case presentation.
USB or Datastor:
It is highly recommended that students use a USB storage device (memory stick/flash drive) to access their visual aids for the formal presentation. Use Datastor to save your research and presentation materials as you prepare them.
Suggested readings for the Yum! Brands executive presentation case.
December 2013:
November 2013:
October 2013:
September 2013:
August 2013:
July 2013:
January - June 2013:
2012:
