Welcome to the Scribner Library course research guide for MB 107. It will help you find resources and tools to facilitate your research and learning experience.
Marketing Fact Pack 2014 (Advertising Age)
Ad Age's annual guide to marketers, media and agencies.
10 Things You should Know about the Know About the Global Ad Market. AdAge. Dec. 2013.
Provides breakdown of worldwide ad spending by medium.
Digital Family Trees 2012
Some free data on digital marketing is available on this AdAge database. Try selecting the Social Media or Digital Fast Facts tabs, click on the "+" symbol to access the data.
By the Numbers. (2012). Adweek, 53(19), D15.
Digital Marketing special section with data on Online vs. TV Ad Spending 2011-2016 (billions). M
For additional sources see the Marketing & Advertising tab on the Management & Business Subject Page.
The following links are to Tesla Motor's (TSLA) website:
The National Automobile Dealers Association (NADA):
NADA DATA, an annual report on America’s franchised new-car dealerships, covers dealership sales, financial trends and more.
Group Study Rooms:
Library Group Study rooms may be reserved up to 24 hours in advance for a maximum of 2 hours per student. Room Reservations may be made using the link on the library home page or for immediate access to a room use the Crestron panel outside the room.
Library BI Room 118:
The Library's electronic classroom is often available in the evenings and on weekends for student use. While reservations are not accepted for this room, students may use it whenever it is not in use for instruction by librarians. MB 107 students may find this room a good place to practice their final executive case presentation.
USB or Datastor:
It is highly recommended that students use a USB storage device (memory stick/flash drive) to access their visual aids for the formal presentation. Use Datastor to save your research and presentation materials as you prepare them.
Gonzalez, M.,Jr, & Ramsey, M. (2015, Nov 19). Hong kong regulators stall tesla's new features; transport department asks auto maker to stop releasing advanced driver assistance systems. Wall Street Journal (Online).
Bhattacharya, A. (2015, Nov 09). China auto giant's tesla dreams are hard to fathom. Wall Street Journal (Online).
Ramsey, M. (2015, Oct 28). Tesla gets boost from korean battery maker LG chem; tesla confirms contract with the LG electronics affiliate, known for its long-lasting batteries. Wall Street Journal (Online).
Ramsey, M. ( 2015, October 25). Driver videos push tesla's 'autopilot' to its limits; operator climbs into the back seat while model S cruises, another reads a newspaper. Wall Street Journal (Online).
Who killed the electric car? No one.; Despite low gas prices, world automakers from Toyota to VW are moving ahead on nonpolluting vehicles.. (2015, October 15).The Christian Science Monitor.
Fleming, Charles. ( 2015, October 1). Tesla delivers only 6 of new model; CEO Musk got No. 1; five went to buyers. It's mum on when more will be available. Los Angeles Times.
Star, Vanessa Lu. ( 2015, September 28). Powering the future; Canadian helps automaker build a better battery. The Toronto Star.
Is Tesla losing money on every vehicle it sells? (2015, September 25).Times Colonist (Victoria, British Columbia)
Donna, H. (2015, September 17). Cheaper Tesla Battery Will Rev Profitability: Analyst. Investors Business Daily. p. 00.
Tesla in lithium supply deal for 'Gigafactory'. (2015, September). American Metal Market Monthly.
Jenkins,Holman W.,,Jr. (2015, August 08). Tesla is a compliance company. Wall Street Journal.
. Update available: Is Tesla's Elon Musk the new Steve Jobs?. (2015, June 2) Indian Express.
Lao, M., Feinstein, D., and Lafontaine, F. (2015, May 11). Direct-to-consumer auto sales: It’s not just about Tesla. Federal Trade Commission blog.
Nelson, G. (2015). After Model X, Tesla will make a mass-market shift. Automotive News, 89(6690), 0044.
Dyer, J., furr, n., & GreGersen, H. (2015). Tesla's Secret Formula. Forbes Asia, 11(10), 040.
Hull, D. (2015). For Tesla, Stores Are Classrooms, Too. Business Week, (4440), 20-21.
Gara, A. (2015). Tesla's Wall Street Formula: How Elon Musk Stands Apart From Silicon Valley. Forbes.Com, 40.
Winter, D. (2015). The World According to Tesla. Ward's Auto World, 51(8), 6-8.
Tilley, A. (2015). Tesla Meets Vespa. Forbes Asia, 11(6), 38.
Orcutt, M. (2014). Selling Teslas in China Won't Do Much for the Environment. MIT Technology Review, 19.
The Great Race by 