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Lucy Scribner Library

MB 107 Archive: Fall 2010 Papa John's

This guide is not actively updated. Each page is current to its applicable semester.

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USB storage device or Datastor - It is highly recommended that students use a USB storage device (memory stick/flash drive) or Datastor2 for saving their presentation documents.

Library Research Assignment

The Library Research Assignment  is worth up to 2 bonus points on your final MB 107 grade if succesfully completed. Please turn your completed assignment in to your professor.

Assignment Due Dates:

Papa John's Case Readings

Recently Added: 11/1/10

Papa john's partners with all pro dad and dungy for father's day pizza contest. (June 6, 2010). Wireless News.

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Recently Added: 10/21/10

Bruce Horovitz. (2010, May 10). Big marketers try social-media-only promotions :Papa John's, Dew let followers choose. USA TODAY,p. B.7.

Papa John's Founder Celebrates Relaunch of papajohns.com Website with His First-Ever Online Order. (18 October). Business Wire.

Paul Ziobro. (2010, October 20). Papa John's Program Rewards Loyalty. Wall Street Journal (Eastern Edition).

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Papa John's International, Inc.; New Take on a Classic Dish: 'Cheesy Chicken Cordon Bleu' Wins Papa's Specialty Pizza Challenge. (2010, September). Marketing Weekly News,358.

O'Leary, N.. (2010, July). More TV, Social Media Join Papa John's Ingredients. Brandweek, 51(27), 32.

Coomies, S.. (2010, June). Pizza Chains Bring in Dough with Lower Prices, New Items. Nation's Restaurant News, 44(13), 60-62.

Kelly Evans. (2010, March 1). Can Pizza Chains Keep Serving It Up?.Wall Street Journal (Online).

O'Brien, B.. (2010, February). The Tastiest Pizza Stock. Barron's, 90(7), 42.

Fisher, B.. (2010, February). Building a Better Pizza Empire: John Schnatter Foucused on Quality Ingredients to Build Papa John's, and Quality People to Build One of the Largest Franchises in the World. Success, 26-28.

Paul Ziobro. (2010, January 20). Pizza Chains Vie for Traffic. Wall Street Journal (Eastern Edition).

Brandau, M.. (2009, December). Focus on the Future Helps Blunt Pain from the Current Recession. Nation's Restaurant News, 43(47), 58.

Papa John's - Fall 2010

Company and Industry Reports

Datamonitor Reports:
Linked from Business Source Complete (Ebscohost)

American Customer Service Index (ACSI) Report:
Papa John's ranks #1 in the fast-food industry for customer service

Marketing Information

See Marketing Libguide on the Management & Business page

Digital Marketing & Media Fact Pack - Issued as a supplement to Advertising Age, this April 23, 2007 report provides data on the digital world.

Advertising Age: TV Price Charts

Subject Librarian

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Jennifer Moore
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Contact:
Scribner Library 224
(518) 580-5518