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Lucy Scribner Library

MB 107 Archive: Spring 2011 Netflix

This guide is not actively updated. Each page is current to its applicable semester.

Library Research Assignment

The Library Research Assignment  is worth up to 2 bonus points on your final MB 107 grade if succesfully completed. Please turn your completed assignment in to your professor.

Assignment Due Dates:

  • Sections 002 & 003 - Prof. D'Abate
  • Due Date is : March 3, 2011
  • Section 001-Prof. Harper
  • Due Date is: March 2, 2011
  • Section 004-Prof Braathe
  • Due Date is: March 3, 2011

Company Reports

Datamonitor Reports:
Linked from Business Source Complete (Ebscohost)

The Netflix Niche: An article published by Multichannel News (1/31/11) summarizing Netflix's competitiors in the video streaming market. A chart sumarzing key company facts is also included.

Marketing Information

See the Marketing Libguide on the Management & Business page

Digital Marketing & Media Fact Pack - Issued as a supplement to Advertising Age, this April 23, 2007 report provides data on the digital world.

Advertising Age: TV Price Charts

Subject Librarian

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Jennifer Moore
She/her
Contact:
Scribner Library 224
(518) 580-5518

Netflix Case Readings

Netflix shares surge as video position grows Rex Crum.  March 15, 2011

Internet Products Ready to Challenge Cable TV, James Temple, San Francisco Chronicle, 7/4/2010, p. D1

Amazon Makes Grab for the TV Remote, Sam Schechner and Geoffrey Fowler, WSJ, 9/1/2010, p. B1

TV’s Turn to Cope with Net, James Temple, San Francisco Chronicle, 11/10/2010, p. D1

Netflix’s Move Onto the Web Stirs Rivalries, Tim Arango and David Carr, NYT, 11/25/2010, p. A1

Reed Hastings: Leader of the Pack, Michael Copeland, Fortune, 12/6/2010, 162(9), p. 120-130.

Time Warner Views Netflix as a Fading Star, Tim Arango, NYT, 12/13/2010, p. B1

Corporate News: Netflix Profit Surges on Member Jump, Kathy Shwiff, WSJ, 1/28/10, p. B3

Netflix Streaming Picking Up Steam, Benny Evangelista, San Francisco Chronicle, 1/2/11

Starz May Be Black Hole for Netflix, Martin Peers, WSJ, 9/16/10, p. C12

CBS: Unlikely Guerrilla on the Internet, Martin Peers, WSJ, 2/23/10, p. C10

Business Technology: Netflix Gets Boost From iPad App, Shara Tibken, WSJ, 4/6/10, p. B4

Netflix's New Theory of Relativity, Martin Peers, WSJ, 7/7/10, p. C14

Netflix to Pay Nearly $1 Billion to Add Films to On-Demand Service, NYT, 8/11/10, p. B3

Corporate News: Netflix Adds to Web Films, Sam Schechner, WSJ, 8/11/10, p. B4

Netflix Goes Mobile on iPhone, Nick Bilton, NYT, 8/30/10, p. B4

Amazon Makes Grab for the TV Remote, Sam Schechner, WSJ, 9/1/10, p. B1

Corporate News: Netflix Adds Polish With Apple, Nick Wingfield, WSJ, 9/2/10, p. B2

Netflix Earnings Increase by 26%, John Kell, WSJ, 10/21/10, p. B10

Google and Netflix: The Next Hollywood Moguls?, Dorothy Pomerantz, Forbes.com, 12/20/10

Rerun Danger for Time Warner TV, Martin Peers, WSJ, 11/3/10, p. C16

Netflix Rattles Rivals as it Expands on Web, Nick Wingfield, Sam Schechner, WSJ, 12/6/10, p. B1

Internet Giant Tangle on Fees, Jessica E. Vascellaro, WSJ, 12/20/10, p. B1

Corporate News: Netflix Unveils Online-Only Plan, Price Hikes, Nat Worden, WSJ, 11/23/10, p. B5

Netflix's Slipped Disk Pains Cable Sector, Martin Peers, WSJ, 11/23/10, p. C8

Netflix Gearing up for International Expansion, Rick Aristotle Munarriz, The Motley Fool, 12/29/10

Paul Allen Refiles Suit Against Internet Giants, Jessica Mintz, Associated Press, 12/29/10

Netflix Look Out!: Sears and Kmart to Stream Flicks, WSJ Market Beats, 12/29/10

A Peek Into Netflix Queues, Neighborhood by Neighborhood, Amanda Cox, NYT, 1/10/2010, p. MB5

Big-Picture Deal, Benny Evangelista, San Francisco Chronicle, 8/11/10, P. D1

Internet Products Ready to Challenge Cable TV, James Temple, San Francisco Chronicle, 7/4/10, p. D1

Stream to Your TV Right Now? Game On, Christopher T. Fong, San Francisco Chronicle, 12/14/10

Will Netflix Kill the Internet?, Peter Burrows, Bloomberg Businessweek, 12/5/10

Pros Say Soaring Netflix is Overdue for a Fall, Neil A. Martin, WSJ.com, 1/2/11

Netflix Faces Class Action in Subscriber DVD Lawsuit, Don Jeffrey, Bloomberg, 12/31/10

Apple's Next Billion-Dollar Business Line?, John Melloy, CNBC.com's Fast Money, 12/29/10

Netflix Partnering With Major TV Makers to Add a Netflix Button to TV Remotes, Jay Yarrow, BusinessInsider.com, 1/4/11

Will Streaming Wash for Netflix?, Patrick Seitz, Investors Business Daily, 12/29/10

TV's Turn to Cope with Net, James Temple, San Francisco Chronicle, 11/10/10, p. D1

Is It Time to Cut the Cord on Cable TV?, David Lieberman, USA Today, 1/4/11

Netflix CEO Wades Into Neutrality Debates, Cecilia Kang, The Waskington Post, 1/27/11